Each uses the same style of postcard, but works differently depending on your audience, budget, schedule, and other settings. There are three types of postcard campaigns in Mailchimp: one-time send, recurring, and abandoned cart. When you use Address Finder, contacts may receive multiple postcards at the same address. The Address Finder will not add missing addresses or new contacts to your audience. If you import addresses, make sure they meet our specific formatting requirements, so that our system recognizes them. To ensure you reach everyone in your target audience, we recommend you use GDPR-friendly signup forms to collect and store physical addresses. We might not find addresses for every contact, especially if some are in a country where this feature is currently limited. When you choose to send to existing contacts, the address finder looks for any missing mailing addresses. This feature requires a Standard plan or higher, but all users can test them out when they create a one-time send postcard. ![]() Our address finder is designed to help you reach more people with postcards. And whether you want to reach your entire audience, a specific segment, or a brand-new group of people who are similar to your contacts, we can accommodate your marketing needs. Postcards reinforce the messages you’ve sent through emails, ads, and elsewhere, which makes them a smart addition to your multichannel marketing strategy.įor example, you might use a postcard to direct recipients to your landing page, or combine an abandoned cart postcard with an abandoned cart email to give customers an extra push. In this article, you’ll learn how Mailchimp postcards work, how much they cost, and where you can send them.Ī postcard campaign helps you stand out from the crowd, and gives people something tangible to remember you by. Use postcards to share promo codes, announce an event, recover abandoned carts, or just say thank you with a fun and friendly message your recipients can hold on to. Combine the personal touch of a printed postcard campaign with Mailchimp’s powerful data tools.
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